The elevator doors opened and there I was on the fourth floor of the Westin where all the action would take place. Just as I expected, there was a crowd of faces, all strangers – I did not know a single soul! Of course, I could have networked before the conference and exchanged tweets and made friends even before getting to Seattle but of course, I didn’t do that. I wanted to take a slow organic approach to it all (or at least that’s what I kept telling myself).